Nike React (2018)
Commissioned work
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Short animations for Nike's retails shops worldwide, promoting the new Nike React shoes.
After this first global campaign, Nike China asked us to join their campaign with three more videos for Asia.
Seven athletes were asked to describe their feelings while using “React” for the first time.
Here’s how Elaine Thompson, Andrew Bumbalough, Kylian Mbappé, Simone Biles, Manqui-Ge and Qiao Xin felt like.
Agency: Curious Beast
Director: Dante Zaballa
Character Design: Juan Molinet, Dante Zaballa
Additional Animation: Ezequiel Torres
Executive Producer & Creative Director: Colin Brown
Editor: Kurt Nishimura
Sound Design: Josh Derry